HELLO, I'M MATTHEW DOTY
Here's the TLDR: I'm...
A design executive with a mastery of Human-Centered Design & a passion for organizational transformation.
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An advisor helping executives build, scale & maximize the impact of their UX, CX & Product Design teams
A transformer of siloed organizations into collaborative advocates of human needs.​
An innovator applying a human-centered lens to planning, prioritization, funding & execution. ​
I bring nearly 20 years of UX, CX and Product Design experience and 15 years of visionary design leadership including...
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Envisioning & designing the future for organizations ranging from smaller startups to global retailers.
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Embedding a human-centered, experience-driven focus to ensure consistency across product lines, unite organizational silos, and deliver experiences that delight customers by anticipating what they will really need, want & expect.
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Transforming organizational approaches to CX/UX/XD by implementing holistic, human-centered strategies across their suites of products, services & technologies
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Driving cultural transformation through design thinking and human-centricity.
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Building, leading, and scaling top-notch, in-house design practices
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Managing departmental/program budgets & P&L's ranging from $250k-$1.2M
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Introducing clients to the benefits of fractional design leadership including...
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​30% reduction in design leadership spend on average
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40% boost to design leadership efficiency.
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50% increase in progress toward design maturity within the first year.
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But don't just take my word for it. Read about what others are saying and why they recommend working with me.
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10-Year Summary
2019-Current
FOUNDER, PRINCIPAL CONSULTANT: UX, CX & PRODUCT DESIGN LEADERSHIP
XDGO!
I help executives build, scale & maximize the impact of their UX, CX & Product Design teams
View Case Studies >
2022-2023
VP, EXPERIENCE DESIGN
Marathon Health
Established & drove Marathon Health’s mult-channel Experience Design vision, strategy & roadmap. Focused the design team on "critical-path" priorities. Repositioned the design team within the organization to better serve Marathon's design needs.
View Work Samples >
2017-2020
DIRECTOR, STRATEGIC XD
Best Buy
Built, led & scaled a new capability that applied the principles & techniques of Human-Centered Design to future-facing strategic initiatives. Led multidisciplinary teams to envision & document cross-channel solutions customers & employees will need, want & expect in the future through journey maps, story boards, and concepts rooted in solid data/insight.
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2013-2017
DIRECTOR, DIGITAL XD
RBA
Built, led & scaled RBA's Digital Experience Design (DXD) capability encompassing Design Research, UX Strategy, Interaction Design & Visual Design.Tripled Digital Experience Design capacity within 2 years.
View Work Samples >
Skills
Leadership x Strategy x Design
ORG TRANSFORMATION
7y
TEAM DEVELOPMENT
13y
PEOPLE LEADERSHIP
15y
DESIGN RESEARCH
20y
EXPERIENCE STRATEGY
18y
SERVICE DESIGN
10y
INTERACTION DESIGN
20y
More details about my full skillset and career history are available on my LinkedIn Profile
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Philosophy
THE HUMAN EXPERIENCE MATTERS.
Not every organization needs full-time design leadership. Some organizations need full-time design leadership, but can't afford it. Even (and sometimes especially) organizations with mature, full-time design capabilities, need an experienced, outside perspective. XDGO! fills design leadership needs in all these scenarios and more!
This philosophy is at the root of our process and gives us a framework for providing amazing services to our clients!
Process
UNDERSTAND. CREATE. ITERATE.
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I've distilled decades of design leadership experience into a simple, flexible approach to helping our clients build, lead and scale design teams. This approach gracefully weaves the rigor of methodical, sequential processes together with rapid, iterative, test-and-learn frameworks that set our clients up for both short and long-term success.
UNDERSTAND
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Before the engagement, we spend time becoming familiar with you, your goals, your expectations, and (at a high level) the people, processes & culture that contribute to your current situation. This allows us to align on the approach, key outcomes and initial estimates of cost and timing before the official work begins.
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During the engagement, we apply deep listening skills, empathy exercises, assessments and other techniques to understand the breadth and depth of your current situation and establish a baseline from which we measure future success.
CREATE
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Our understanding of the current-state unleashes us to envision the ideal future-state. We engage you and all relevant stakeholders in collaborative techniques to generate ideas, identify opportunities, prioritize specific improvements, and place these priorities on your 1, 3 & 5-year roadmaps.
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ITERATE
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We make progress toward our vision by employing proven, test-and-learn techniques. These techniques regularly put the people most impacted by our efforts at the center of attention, intentionally gathering their perspective, balancing that perspective with competing objectives and pivoting when necessary. This approach ultimately produces better, faster, more human-centered outcomes that carry strong buy-in from everyone involved/impacted.
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