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Best Buy

Director of Strategic Experience Design

Best Buy is a Fortune 500 retailer in consumer electronics, technology services, and smart home solutions.

Built a new Human-Centered Design capability, driving strategic initiatives that influenced C-suite decisions.

Led multidisciplinary teams, creating experience strategies that improved omnichannel customer interactions.

Designed future-state digital and in-store experiences, increasing customer engagement and loyalty.

Secured executive buy-in for human-centered design, influencing future investments and driving growth.

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