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Director, Product Design
Goosehead Insurance
Goosehead Insurance is a billion-dollar, tech-enabled, personal lines insurance agency that partners with a nationwide network of agents to provide home, auto, and life insurance from a broad portfolio of top carriers.
Established Goosehead’s first in-house UX design team, guiding the shift from agency dependence to internal capability.
Partnered with executive leadership to define the vision, blueprint the org structure, hire the initial team, and lay the groundwork for a collaborative, high-impact UX practice.
Helped align design ambition with organizational readiness, guiding a thoughtful transition from a strategy-heavy vision to a high-performing, execution-focused UX team—ensuring strong digital delivery while laying a foundation for future growth.
Embedded AI into core UX practices, using tools like Miro, FigJam, ChatGPT, Midjourney, and DALL·E to accelerate research synthesis, persona development, and usability testing—reducing time-to-insight by up to 50% and building a team culture fluent in emerging design technologies.
