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Senior Director, Design Enablement
IKEA
IKEA is a global home furnishings company known for its affordable, flat-pack furniture and Scandinavian design, offering products and services that improve everyday life at home for millions of customers worldwide.
Retained by the Global VP of Experience Design for an 18-month engagement to support the evolution of IKEA’s global Digital Experience Design capability.
Partnered with design and business leaders to clarify the value of human-centered design and align cross-functional understanding of the XD team’s strategic role.
Co-created foundational elements of the XD practice, including its vision, leadership priorities, operating model, and skills framework.
Helped scale design influence across the organization, enabling more consistent ways of working, shared language, and measurable team impact.