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Founder, Principal Consultant

XDGO!

I founded XDGO! to provide executive design leadership, UX, CX, and product strategy to companies seeking to scale design capabilities. Example clients: IKEA, Goosehead Insurance & Marathon Health

Delivered fractional design leadership and executive advisory services, reducing client design leadership costs by an average of 30% while enhancing efficiency and effectiveness.

Led transformational initiatives for major organizations, driving large-scale experience improvements.

Coached and mentored over 200 design leaders/practitioners, advancing design maturity and leadership skills.

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