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Life Time Fitness
User Experience Practice Lead
Lifetime Fitness is a nationwide network of health clubs offering fitness, wellness, and lifestyle services.
Launched and scaled Lifetime’s first UX team, embedding human-centered design across digital initiatives and increasing UX impact by 4X in 1 year.
Developed scalable UX processes, standardizing best practices across teams, increasing efficiency.
Strengthened cross-functional partnerships, enhancing customer and employee digital experiences.
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