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Experience

I bring nearly 20 years of UX, CX and Product Design experience and 15 years of visionary design leadership including...

  • Envisioning & designing the future for organizations ranging from smaller startups to global retailers.

  • Embedding a human-centered, experience-driven focus to ensure consistency across product lines, unite organizational silos, and deliver experiences that delight customers by anticipating what they will really need, want & expect.

  • Transforming organizational approaches to CX/UX/XD by implementing holistic, human-centered strategies across their suites of products, services & technologies 

  • Driving cultural transformation through design thinking and human-centricity. 

  • Building, leading, and scaling top-notch, in-house design practices

  • Managing departmental/program budgets & P&L's ranging from $250k-$1.2M 

  • Introducing clients to the benefits of fractional design leadership including... 

    • ​30% reduction in design leadership spend on average

    • 40% boost to design leadership efficiency. 

    • 50% increase in progress toward design maturity within the first year.

But don't just take my word for it. Read about what others are saying and why they recommend working with me.

10-Year Summary

10-Year Summary

2019-Current

FOUNDER, CONTRACT DESIGN EXECUTIVE
XDGO! 
As an action-oriented contract design leader, I provide clients with the value of full-time senior experience design (XD) leadership at a fraction of the cost. I am XDGO! 


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2022-2023

VP, EXPERIENCE DESIGN
Marathon Health
Established & drove Marathon Health’s mult-channel Experience Design vision, strategy & roadmap. Focused the design team on "critical-path" priorities. Repositioned the design team within the organization to better serve Marathon's design needs.


View Work Samples > 

2017-2020

DIRECTOR, STRATEGIC XD
Best Buy 
Built, led & scaled a new capability that applied the principles & techniques of Human-Centered Design to future-facing strategic initiatives. Led multidisciplinary teams to envision & document cross-channel solutions customers & employees will need, want & expect in the future through journey maps, story boards, and concepts rooted in solid data/insight. 


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2013-2017

DIRECTOR, DIGITAL XD
RBA
Built, led & scaled RBA's Digital Experience Design (DXD) capability encompassing Design Research, UX Strategy, Interaction Design & Visual Design.Tripled Digital Experience Design capacity within 2 years.


View Work Sam
ples > 
Skills

Skills

Leadership x Strategy x Design

ORG TRANSFORMATION

7y

TEAM DEVELOPMENT

13y

PEOPLE LEADERSHIP

15y

DESIGN RESEARCH

20y

EXPERIENCE STRATEGY

18y

SERVICE DESIGN

10y

INTERACTION DESIGN

20y

More details about my full skillset and career history are available on my LinkedIn Profile

View My LinkedIn Profile

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