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SCALING DESIGN TEAMS THAT IMPROVE LIVES:
This portfolio showcases the organizations I’ve partnered with and the outcomes we achieved together. My work spans global retail, healthcare, wellness, insurance & beyond. The common thread is always the same: scale the team, amplify the impact, and make design a driver of trust and measurable outcomes.
IKEA
Retained by the Global VP of Experience Design for an 18-month engagement to support the evolution of IKEA’s global Digital Experience Design capability.
Partnered with design and business leaders to clarify the value of human-centered design and align cross-functional understanding of the XD team’s strategic role.
Co-created foundational elements of the XD practice, including its vision, leadership priorities, operating model, and skills framework.
Helped scale design influence across the organization, enabling more consistent ways of working, shared language, and measurable team impact.
Partnered with design and business leaders to clarify the value of human-centered design and align cross-functional understanding of the XD team’s strategic role.
Co-created foundational elements of the XD practice, including its vision, leadership priorities, operating model, and skills framework.
Helped scale design influence across the organization, enabling more consistent ways of working, shared language, and measurable team impact.
Goosehead Insurance
Established Goosehead’s first in-house UX design team, guiding the shift from agency dependence to internal capability.
Partnered with executive leadership to define the vision, blueprint the org structure, hire the initial team, and lay the groundwork for a collaborative, high-impact UX practice.
Helped align design ambition with organizational readiness, guiding a thoughtful transition from a strategy-heavy vision to a high-performing, execution-focused UX team—ensuring strong digital delivery while laying a foundation for future growth.
Embedded AI into core UX practices, using tools like Miro, FigJam, ChatGPT, Midjourney, and DALL·E to accelerate research synthesis, persona development, and usability testing—reducing time-to-insight by up to 50% and building a team culture fluent in emerging design technologies.
Partnered with executive leadership to define the vision, blueprint the org structure, hire the initial team, and lay the groundwork for a collaborative, high-impact UX practice.
Helped align design ambition with organizational readiness, guiding a thoughtful transition from a strategy-heavy vision to a high-performing, execution-focused UX team—ensuring strong digital delivery while laying a foundation for future growth.
Embedded AI into core UX practices, using tools like Miro, FigJam, ChatGPT, Midjourney, and DALL·E to accelerate research synthesis, persona development, and usability testing—reducing time-to-insight by up to 50% and building a team culture fluent in emerging design technologies.
Marathon Health
Developed a multichannel experience strategy, integrating human-centricity into core transformation efforts.
Led a high-performing product design team, streamlining research, strategy and design for greater efficiency.
Advocated for design-led innovation, influencing product, marketing, & technology roadmaps to drive revenue.
Oversaw the establishment of an atomic design system, improving quality and speed to market.
Navigated financial restructuring, repositioning the product design team to align with strategic priorities.
Led a high-performing product design team, streamlining research, strategy and design for greater efficiency.
Advocated for design-led innovation, influencing product, marketing, & technology roadmaps to drive revenue.
Oversaw the establishment of an atomic design system, improving quality and speed to market.
Navigated financial restructuring, repositioning the product design team to align with strategic priorities.
Flashtract
Led the launch of Flashtract’s internal Product Experience Design (Product XD) team as Fractional Head of Design, supporting a startup mission to eliminate manual billing and payment in U.S. construction.
Filled immediate product design gaps while mentoring existing designers and improving cross-functional collaboration across the product lifecycle.
Developed and socialized a scalable Product XD capability vision, including team structure, scope, mission, and growth trajectory.
Recruited and helped onboard the company’s first full-time Director of Product Experience Design, ensuring continuity and long-term team success.
Filled immediate product design gaps while mentoring existing designers and improving cross-functional collaboration across the product lifecycle.
Developed and socialized a scalable Product XD capability vision, including team structure, scope, mission, and growth trajectory.
Recruited and helped onboard the company’s first full-time Director of Product Experience Design, ensuring continuity and long-term team success.
XDGO!
Delivered fractional design leadership and executive advisory services, reducing client design leadership costs by an average of 30% while enhancing efficiency and effectiveness.
Led transformational initiatives for major organizations, driving large-scale experience improvements.
Coached and mentored over 200 design leaders/practitioners, advancing design maturity and leadership skills.
Led transformational initiatives for major organizations, driving large-scale experience improvements.
Coached and mentored over 200 design leaders/practitioners, advancing design maturity and leadership skills.
Best Buy
Built a new Human-Centered Design capability, driving strategic initiatives that influenced C-suite decisions.
Led multidisciplinary teams, creating experience strategies that improved omnichannel customer interactions.
Designed future-state digital and in-store experiences, increasing customer engagement and loyalty.
Secured executive buy-in for human-centered design, influencing future investments and driving growth.
Led multidisciplinary teams, creating experience strategies that improved omnichannel customer interactions.
Designed future-state digital and in-store experiences, increasing customer engagement and loyalty.
Secured executive buy-in for human-centered design, influencing future investments and driving growth.
RBA
Established and scaled RBA’s Digital Experience Design practice, increasing UX impact by 3X in 2 years.
Directed strategic UX initiatives for B2C, B2B & B2E clients, aligning design with business objectives.
Elevated the firm’s industry presence, positioning it as a thought leader in UX strategy and design thinking.
Directed strategic UX initiatives for B2C, B2B & B2E clients, aligning design with business objectives.
Elevated the firm’s industry presence, positioning it as a thought leader in UX strategy and design thinking.
Life Time Fitness
Launched and scaled Lifetime’s first UX team, embedding human-centered design across digital initiatives and increasing UX impact by 4X in 1 year.
Developed scalable UX processes, standardizing best practices across teams, increasing efficiency.
Strengthened cross-functional partnerships, enhancing customer and employee digital experiences.
Developed scalable UX processes, standardizing best practices across teams, increasing efficiency.
Strengthened cross-functional partnerships, enhancing customer and employee digital experiences.
University Of Oregon
Develop and deliver lectures on advanced topics, including inclusive design, design research, critique frameworks, empathy mapping, and organizational influence.
Incorporate generative AI tools like DALL·E, Midjourney, and ChatGPT to enrich lectures and workshops—demonstrating how AI can accelerate persona development, empathy mapping, and design storytelling.
Design interactive, real-world assignments that introduce students to emerging design technologies while grounding them in core human-centered practices.
Inspire students to advocate for users, collaborate across disciplines, and create products that are both functional and meaningful, equipping the next generation of designers to navigate a rapidly evolving landscape with curiosity and integrity.
Incorporate generative AI tools like DALL·E, Midjourney, and ChatGPT to enrich lectures and workshops—demonstrating how AI can accelerate persona development, empathy mapping, and design storytelling.
Design interactive, real-world assignments that introduce students to emerging design technologies while grounding them in core human-centered practices.
Inspire students to advocate for users, collaborate across disciplines, and create products that are both functional and meaningful, equipping the next generation of designers to navigate a rapidly evolving landscape with curiosity and integrity.
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